Google officially introduced an iPhone-optimized Google.com--just go to Google.com on your iPhone to see it (or just look at the picture on the right). The coolest feature is the auto-suggestion.There aren’t many companies that would improve the functionality of a competing product, but Google continues to do that with the iPhone. Google is smart enough to know that people using mobile Google search is more important than the success of their Android mobile OS.
Google press release:"We believe it's important to put our money where our principles are," said Eric Schmidt, Chairman and CEO, Google. "Consumers deserve more competition and innovation than they have in today's wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet."Exactly what kind of effect adding this spectrum to world of broadband will have on the iPhone is unclear. It is possible that AT&T could end up with some of the spectrum, but then Apple would have to add hardware to a future version of the iPhone for it to access it. Seeing the iPhone access the 700 mhz spectrum anytime time soon, say withing two years, is extremely unlikely, as Apple usually waits for technology to mature before making it part of their portfolio.
Google’s new My Location feature for mobile phones is useful and, best of all, free. It is also pretty low tech. It would be a cinch to implement it into the iPhone. But will Apple? And how soon? This could a good indicator for whether Apple’s iPhone team has flexibility in adding functionality to the phone, or if its following a predefined roadmap from headquarters. At first glance, there seems to be no good reason not to add this feature.
