Is Apple's Secrecy Gone?

Just as Gruber and others were commending Apple for their ability to keep new products secret, it turns out that for this year's Macworld, most of Apple's offerings were leaked well beforehand.

In fact, 9 to 5 Mac was the first to describe the MacBook Air in September 2007 in a post titled "Slim Aluminum Coming Soon From Apple," stating the laptops would be “considerably slimmer that current MacBook,” "the screen reaches much closer to the edges than current MacBooks but is the same size as current MacBooks, indicating a somewhat smaller footprint"and “there is something strange about the touchpad.” (9 to 5 Mac was also the site which first leaked pictures of the “fatty” Nanos). The 1.1.3 software update to the iPhone was leaked (captured in a video), and movie rentals were leaked and confirmed via numerous media sources. It might be that Apple can maintain secrecy for the really big announcements, but for Macworld 2008, Apple was leaking like a screen door in a submarine. Still, I will recognize that the secrecy surrounding the iPhone was a great coup for the company.