There's been a lot of back and forth whether Apple claimed they would sell 10 million iPhones by the end of 2008 (including those ~4 million sold last year), or 10 million during 2008 alone. Both Silicon Alley Insider and Piper Jaffray got the same official word from Apple:
"We spent a lot of time parsing his comments and those of other Apple (AAPL) officials, then figured out an easier way to solve the mystery: Ask Apple directly. Their answer: Apple plans to sell 10 million iPhones during calendar 2008 -- not including last year's sales. And if you don't trust us, check with Piper Jaffray analyst Gene Munster, who says in a note today that he asked Apple the same question, and got the same answer."
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