Tuesday, June 10, 2008

Is the iPhone Too Cool for Companies?

With all its enterprise-friendly features, there has been much speculation about whether this version of the iPhone will take away a large amount of market share from the Blackberry in the corporate world, or maybe even replace it.



I would argue that perhaps no matter how sophisticated, powerful and easy to use Apple makes the iPhone, companies will not make it the standard phone they give out to workers. It simply comes down to the issue of class; the executives do not want to be on equal footing, even technology-wise, with someone way down the ladder.



Case in point. In my short career span, I've worked for several different companies in several different industries. The one unifying aspect of my jobs is that no matter how computer-intensive my job duties were (including editing videos), the executives of the company always had a better computer than me. And from what I saw, these same executives never did anything more computer intensive than check their email. So, unless Apple puts out a Nano version of the iPhone, it will probably be Blackberrys for the blue-collar white collars, and iPhones for the white-collar white collars.

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