There is an interesting perspective on the cost of the iPhone that I've been getting from a lot of non-iPhone owners. They ask me questions like, is there insurance for the phone? Or more generally, are you worried about losing it?
Questions like this are like a bucket of cold water thrown in my face. I think back to all the times I've left my $100 Nokia phone in the back of a cab or at a friends' apartment, and how panicked I felt until I got my phone back.
The iPhone really is too expensive for anyone to lose. And it's likely many people will lose it or break it in their daily adventures. Mobile devices tend to get manhandled. Beer gets spilled on them, they get thrown on the counter with car keys, they get tossed to friends, or dropped on the ground. There was even a study that said 850,000 cell phones in England are dropped in the toilet every year. I remember a lot of people held off on purchasing a Razr phone because insurance wasn't available for it at first.
AT&T should start offering insurance right away. Many people just want that peace of mind. Ultimately, it is the price of the iPhone combined with the dangers of it being a mobile device which will probably keep it from becoming a true mainstream device.
Related link: The Ultimate Apple Web Log has a great post on insurance for the iPhone.
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