First it was Wired Magazine
playing personal shopper with Apple's $15 billion in cash, now Fortune Magazine is
at it as well.
"If the past is any guide, Jobs & Co. could very well use some of the money to swallow smaller companies. In 2001 Apple bought education software company PowerSchool; in 2002 it went on a binge and snapped up audio production company Emagic, video effects company Nothing Real, and FireWire developer Zayante. (Apple’s acquisition record is mixed; it sold off PowerSchool last year and its FireWire technology has taken a backseat to USB 2.0, but audio and video software efforts have flourished.) It’s conceivable that Apple could use cash to buy its way into a new niche, like social networking or online collaboration."
Link to Fortune article.
First it was Wired Magazine playing personal shopper with Apple's $15 billion in cash, now Fortune Magazine is at it as well.
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