Monday, October 29, 2007

Contrasting NBC's Approach to Apple With AT&T's

NBC’s Jeff Zucker via Variety:

“Apple sold millions of dollars worth of hardware off the back of our content and made a lot of money. They did not want to share in what they were making off the hardware or allow us to adjust pricing.”

Now, contrast that point of view with AT&T paying Apple an estimated $18 per iPhone. Then check out AT&T’s last financial quarter. My idea is that NBC pay Apple $19 per iPod, and Apple will offer their shows for free on iTunes with advertising.

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