Thursday, November 1, 2007

Wired.com: Apple's $15 Billion In Cash

Interesting article from Wired.com on Apple's $15 billion in cash reserves.
"If analysts agree on anything, it is that the company will not be making any major acquisitions. It's simply not in Apple's DNA."
I think DNA is really a poor choice of words. Was running Windows part of Apple's DNA? Was switching to Intel processors? Was making a cell phone? As the article states, Apple spent over a billion to lock up flash memory for its iPods, there's no reason it couldn't spend a billion or two on infrastructure like dark fiber or wireless networks or even on software companies that deal with creativity like Adobe (although that'd cost more tha a few billion). Or how about the company that makes the Big Red One camera? Wouldn't you like to see that with an Apple logo?

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